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As A.I. Agents Begin Shopping, Brands Change Their Sales Pitch
Original: As A.I. Agents Begin Shopping, Brands Are Changing Their Sales Pitch
Brands are reworking how they market products as artificial intelligence agents increasingly make purchases on behalf of consumers. Instead of pitching directly to shoppers, companies now face the challenge of appealing to algorithms that compare prices, read descriptions and complete transactions. The shift is prompting marketers to rethink product data, advertising strategies and what persuasion means when the customer is software.
Why now: The rise of A.I. shopping agents is forcing brands to adapt marketing practices, making it a timely business story.
New York TimesA.I. agentsbrands
Evidence
- As A.I. Agents Begin Shopping, Brands Are Changing Their Sales Pitch · The New York Times
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