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As A.I. Agents Begin Shopping, Brands Rethink Their Sales Pitch
Original: As A.I. Agents Begin Shopping, Brands Are Changing Their Sales Pitch
Brands are adjusting how they market products as artificial intelligence agents increasingly shop on behalf of consumers. Instead of pitching to human shoppers with emotional advertising, companies are optimizing product data and descriptions so AI assistants can find, evaluate and recommend their goods, a shift with significant implications for e-commerce and digital marketing.
Why now: AI-powered shopping assistants are emerging fast, forcing marketers to rethink strategies aimed at machines rather than people.
artificial intelligencebrandse-commerceThe New York Times
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- As A.I. Agents Begin Shopping, Brands Are Changing Their Sales Pitch · The New York Times
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