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✉news TechnologyAI first seen 16 h ago, last 58 min ago, peak #3

As AI Agents Begin Shopping, Brands Rethink Their Sales Pitch

Original: As A.I. Agents Begin Shopping, Brands Are Changing Their Sales Pitch

With artificial intelligence agents increasingly making purchases on behalf of consumers, brands are adjusting how they market their products, aiming to appeal to algorithms rather than only human shoppers. The shift raises questions about how companies will compete for visibility when software, not people, is doing the comparing and buying.

Why now: Businesses and marketers are reacting to the emerging reality that AI agents, not humans, may drive purchasing decisions.

The New York TimesAI agentsbrands

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