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SHEIN leans on AI in new Real Deal Sale push
Original: The Video Is AI. The Deals Are Real. | SHEIN Real Deal Sale Live Now
SHEIN is running a new promotional campaign for its Real Deal Sale, built around an AI-generated video with the tagline 'The Video Is AI. The Deals Are Real.' The ad openly acknowledges its artificial origin while stressing that the discounts on offer are genuine, a branding gamble aimed at turning attention about AI-made content into sales. The campaign has drawn millions of reactions as the sale goes live.
Why now: SHEIN's candid use of AI-generated advertising for a major sale is drawing wide attention and debate
Evidence
- The Video Is AI. The Deals Are Real. | SHEIN Real Deal Sale Live Now · Shein India · 4.0M
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