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Gospel Music Association and Amazon Music Launch "Curated By Creators"
Original: GMA & Amazon Music Bring Artists & Influencers Together for “Curated By Creators”
The Gospel Music Association and Amazon Music have announced "Curated By Creators," a new initiative pairing gospel and Christian artists with influencers, who will curate playlists and content together. The announcement, made jointly by the two organisations, aims to connect faith-based music with wider online audiences through creator-driven recommendations on Amazon Music.
Why now: The collaboration between a major streaming platform and the gospel music industry's main association is new and highlights the growing role of influencers in music promotion.
Gospel Music AssociationAmazon Music
Evidence
- GMA & Amazon Music Bring Artists & Influencers Together for “Curated By Creators” · Gospel Music Association
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