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Gospel Music Association and Amazon Music Launch "Curated By Creators"

Original: GMA & Amazon Music Bring Artists & Influencers Together for “Curated By Creators”

The Gospel Music Association and Amazon Music have announced "Curated By Creators," a new initiative pairing gospel and Christian artists with influencers, who will curate playlists and content together. The announcement, made jointly by the two organisations, aims to connect faith-based music with wider online audiences through creator-driven recommendations on Amazon Music.

Why now: The collaboration between a major streaming platform and the gospel music industry's main association is new and highlights the growing role of influencers in music promotion.

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• GMA & Amazon Music Bring Artists & Influencers Together for “Curated By Creators” · Gospel Music Association

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