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Gospel Music Association and Amazon Music launch Curated By Creators

Original: GMA & Amazon Music Bring Artists & Influencers Together for “Curated By Creators”

The Gospel Music Association and Amazon Music have announced 'Curated By Creators', a new initiative pairing gospel and Christian music artists with social media influencers. The programme aims to broaden the reach of faith-based music by letting creators curate and promote playlists and content, connecting the genre with younger online audiences.

Why now: The new collaboration pairs gospel artists with influencers, reflecting the music industry's growing push into creator-led promotion.

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• GMA & Amazon Music Bring Artists & Influencers Together for “Curated By Creators” · Gospel Music Association

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