Yhn LifeFood first seen 7 h ago, last 1 h ago, peak #9

Kellogg's changes UK Rice Krispies recipe, muting its famous sounds

Original: Kellogg's Rice Krispies changed U.K. recipe, muffling its snap, crackle and pop

Kellogg's has altered the Rice Krispies recipe sold in the United Kingdom, changing the cereal's rice content in a way that weakens the signature snap, crackle and pop the brand has marketed for decades. The change has drawn attention from consumers and media, with many questioning why a product's defining trait would be toned down and whether taste or texture has been affected as well.

Why now: A beloved cereal's most iconic feature being altered is surprising and nostalgic for many consumers.

Kellogg'sRice KrispiesUnited Kingdom

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Rank over time, top of the chart is #1. 4 snapshots from 5 h ago to 1 h ago.

Evidence

• Kellogg's Rice Krispies changed U.K. recipe, muffling its snap, crackle and pop · canucker2016 · 14

API: https://socialmediatrends-api.osmike.com/v1/trends/4919825