Yhn LifeFood first seen 6 h ago, last 40 min ago, peak #9
Kellogg's changes UK Rice Krispies recipe, muting its famous sounds
Original: Kellogg's Rice Krispies changed U.K. recipe, muffling its snap, crackle and pop
Kellogg's has altered the Rice Krispies recipe sold in the United Kingdom, changing the cereal's rice content in a way that weakens the signature snap, crackle and pop the brand has marketed for decades. The change has drawn attention from consumers and media, with many questioning why a product's defining trait would be toned down and whether taste or texture has been affected as well.
Why now: A beloved cereal's most iconic feature being altered is surprising and nostalgic for many consumers.
Kellogg'sRice KrispiesUnited Kingdom
Evidence
- Kellogg's Rice Krispies changed U.K. recipe, muffling its snap, crackle and pop · canucker2016 · 14
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