Yhn LifeFood first seen 3 h ago, last 46 min ago, peak #9

Kellogg's changes U.K. Rice Krispies recipe, dulling the famous snap

Original: Kellogg's Rice Krispies changed U.K. recipe, muffling its snap, crackle and pop

Kellogg's has reformulated Rice Krispies for the U.K. market, and the change has reportedly muted the cereal's signature snap, crackle and pop sound. Discussion is focused on how the recipe switch affects the beloved acoustic quality, with commenters weighing in on whether the reformulation alters the product beyond its noise level.

Why now: People are reacting to a nostalgic breakfast staple losing its iconic sound after a recipe change.

Kellogg'sRice KrispiesUnited Kingdom

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Rank over time, top of the chart is #1. 3 snapshots from 3 h ago to 46 min ago.

Evidence

• Kellogg's Rice Krispies changed U.K. recipe, muffling its snap, crackle and pop · canucker2016 · 14

API: https://socialmediatrends-api.osmike.com/v1/trends/4919825