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Kellogg's admits Rice Krispies now snap and pop more quietly
Original: Kellogg's admits snap, crackle and pop is quieter after uproar over Rice Krispies recipe change
Kellogg's has admitted that the signature snap, crackle and pop of its Rice Krispies cereal is quieter following a change to the recipe, acknowledging an uproar from customers who noticed the difference. The company's concession that the iconic sound has softened has drawn widespread attention and commentary about the altered breakfast staple.
Why now: Kellogg's publicly confirmed a noticeable change to a beloved cereal's signature sound after customer complaints.
Evidence
- Kellogg's admits snap, crackle and pop is quieter after uproar over Rice Krispies recipe change · BBC
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