MikeTrendsTrends right now

✉news LifeFood first seen 6 h ago, last 45 min ago, peak #2

Kellogg's admits Rice Krispies snap, crackle and pop quieter after recipe change

Original: Kellogg's admits snap, crackle and pop is quieter after uproar over Rice Krispies recipe change

Kellogg's has acknowledged that the famous snap, crackle and pop of its Rice Krispies cereal is quieter than before, following an uproar from customers over a change to the recipe. The company's admission confirms what cereal fans had been complaining about online, turning a niche breakfast gripe into a wider story about food companies tweaking beloved products.

Why now: People are reacting to Kellogg's confirming a noticeable change to a nostalgic childhood product.

Kellogg'sRice Krispies

Open on news →

Rank over time, top of the chart is #1. 3 snapshots from 6 h ago to 45 min ago.

Evidence

Elsewhere

API: https://socialmediatrends-api.osmike.com/v1/trends/4898375