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Kellogg's admits Rice Krispies now snap, crackle and pop more quietly
Original: Kellogg's admits snap, crackle and pop is quieter after uproar over Rice Krispies recipe change
Kellogg's has acknowledged that Rice Krispies cereal no longer makes the same signature snap, crackle and pop sound, following an outcry over a change to the cereal's recipe. The company confirmed the iconic noise is quieter than before, prompting widespread discussion among customers about whether the reformulation has affected the breakfast favourite's texture and taste.
Why now: Consumers noticed a change to a beloved product's iconic sound and Kellogg's publicly confirmed the recipe change.
Evidence
- Kellogg's admits snap, crackle and pop is quieter after uproar over Rice Krispies recipe change · BBC
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