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Disney and TikTok strike deal for creators to use Disney characters
Original: Disney, TikTok strike deal to let creators use Disney characters in videos
Disney and TikTok have reached a deal allowing TikTok creators to use Disney characters, such as Mickey Mouse, in their short videos. The agreement opens Disney's intellectual property to the platform's creator community, and it is being reported widely in the US. Commentators are weighing what the licensing move means for how major media companies engage with social media creators.
Why now: A major licensing agreement between two of the biggest names in entertainment and social media naturally draws broad attention.
Evidence
- Disney, TikTok strike deal to let creators use Disney characters in videos · ABC7 San Francisco
API: https://socialmediatrends-api.osmike.com/v1/trends/1264480