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Disney and TikTok strike deal for creator content
Original: Disney, TikTok strike deal to let creators use Disney characters in videos
Disney and TikTok have reached an agreement allowing creators on the short-video platform to use Disney characters in their videos. The deal opens access to a wide catalogue of iconic characters, giving creators new licensing freedoms and giving Disney a direct promotional channel to younger audiences. Details of the financial terms have not been disclosed, and it remains to be seen how usage limits and content rules will be enforced.
Why now: A major licensing deal between Disney and TikTok is fresh news with broad implications for creators and digital marketing.
Evidence
- Disney, TikTok strike deal to let creators use Disney characters in videos · ABC7 San Francisco
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