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Electric Car Makers Urged to Win Over the 'Other 90%'
Original: Electric Car Makers Need to Appeal to the ‘Other 90%’
Electric vehicle makers are being told they must do more to win over the 'other 90%' of car buyers who have not yet switched from petrol and diesel. The argument, published in EE Times, is that EV adoption so far has been driven by early adopters, and reaching mainstream consumers will require addressing concerns such as price, charging access and range. The piece is fuelling debate about how the industry moves beyond its niche base.
Why now: The EV industry is at a pivotal stage where growth depends on convincing mainstream buyers, not just enthusiasts.
EE Timeselectric vehicle industry
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