✉news LifeAutos first seen 9 h ago, last 1 h ago, peak #1
Electric Car Makers Need to Appeal to the 'Other 90%'
Original: Electric Car Makers Need to Appeal to the ‘Other 90%’
Electric car makers are being urged to design and market vehicles for mainstream buyers rather than early adopters, who so far make up only a small share of the market. The argument, reported by EE Times, is that adoption will stall unless automakers win over the 'other 90%' of consumers with affordable prices, practical range and simpler ownership. It reflects ongoing debate about how fast the shift to electric vehicles can realistically go.
Why now: Debate over slowing EV adoption and whether automakers can win mass-market buyers is currently prominent in industry coverage.
EE Timeselectric vehicle manufacturers
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