✉news BusinessBusiness first seen 12 h ago, last just now, peak #3
Whatnot Founders Turn Failed Idea Into $20 Billion Company
Original: Whatnot’s Founders Had a ‘Horrific’ Business Idea. Their Next Bet Became Worth $20 Billion
The founders of live-shopping marketplace Whatnot first tried a business idea they themselves describe as horrific before pivoting to their current venture, now valued at roughly $20 billion. The story highlights how the team abandoned an early concept and built a collectibles and live-auction shopping platform that has grown into one of the most valuable startups in its category.
Why now: The company's reported $20 billion valuation and the founders' story of recovering from a failed first idea are drawing attention in startup and business circles.
Evidence
- Whatnot’s Founders Had a ‘Horrific’ Business Idea. Their Next Bet Became Worth $20 Billion · inc.com
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