✉news BusinessRetail first seen 20 h ago, last 9 h ago, peak #16
Adobe Expects AI-Driven Retail Traffic to Jump 130% This Holiday Season
Original: Adobe Forecasts 130% Surge in AI-Driven Retail Traffic During US Holiday Season
Adobe forecasts a 130% surge in AI-driven traffic to US retail sites during the upcoming holiday shopping season, as more consumers use generative AI tools and chatbots to research products, compare prices and find deals. The prediction, reported by Yahoo Finance, points to AI assistants becoming a meaningful new channel for retailers competing for holiday shoppers, alongside traditional search and email traffic.
Why now: Adobe released a new forecast on AI's growing role in holiday shopping, a timely topic as the US holiday retail season approaches.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/871331