✉news BusinessRetail first seen 9 h ago, last 1 h ago, peak #16
Adobe forecasts 130% surge in AI-driven retail traffic this holiday season
Original: Adobe Forecasts 130% Surge in AI-Driven Retail Traffic During US Holiday Season
Adobe predicts that traffic to US retail sites driven by generative AI tools will rise 130% during the upcoming holiday shopping season, compared with the same period last year. The forecast points to AI chatbots and assistants becoming a meaningful channel for shoppers researching products and finding deals, adding to how retailers plan for peak-season demand.
Why now: Adobe's new forecast highlights how quickly AI tools are reshaping consumer shopping behaviour ahead of the holidays.
Rank over time, top of the chart is #1. 7 snapshots from 9 h ago to 1 h ago.
Evidence
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