Mmastodon BusinessBanking first seen 20 h ago, last 4 h ago, peak #4

American Express bets on in-house AI to counter rivals

Original: With payment companies embracing frontier model makers' agentic artificial intelligence to enhance pitches to business c

Payment companies are increasingly adopting agentic artificial intelligence from frontier model makers to sharpen their sales pitches to business clients. American Express, however, is taking a different route, leaning on internal development to build its AI capabilities and compete with rivals that buy the technology externally. The strategy highlights a split in the payments industry over whether to partner with AI labs or build proprietary tools in-house.

Why now: Payment firms are racing to deploy agentic AI for business clients, and Amex's go-it-alone approach stands out as an alternative strategy.

American Expressfrontier model makerspayments industry

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Evidence

• With payment companies embracing frontier model makers' agentic artificial intelligence to enhance pitches to business clients, American Express is leaning on internal development to compete. https://www. americanbanker.com/payments/ne… · AlexJimenez@mas.to · 1

API: https://socialmediatrends-api.osmike.com/v1/trends/656382