✉news CultureFilm first seen 8 h ago, last 8 h ago, peak #33
Jiffy Lube Offers Free Matchbox Car for Matchbox Movie Debut
Original: Jiffy Lube® Celebrates the premiere of Matchbox The Movie with Free Mattel Matchbox Model Car with the Purchase of a Full Synthetic Oil Change
Jiffy Lube is marking the premiere of Matchbox The Movie with a promotion: customers who purchase a full synthetic oil change receive a free Mattel Matchbox model car. The tie-in pairs the auto-service chain with Mattel's latest film venture, and it is being circulated via a PR Newswire release. The promotion is generating attention as part of the movie's marketing push.
Why now: The promotion is new press coverage tied to the upcoming premiere of Matchbox The Movie.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/616853