Mattel

Ynon Kreiz, the chief executive who revived Mattel with the hit Barbie movie, is set to take on a role at the combined Warner Bros.-Paramount, according to a Semafor exclusive. The move signals the new media giant is recruiting seasoned executives with franchise and brand expertise, and it is drawing attention across the entertainment and business press.

Paramount is appointing Ynon Kreiz, formerly Mattel's chairman and CEO, as co-CEO ahead of the close of its $110 billion merger with Warner Bros. Discovery. Kreiz will lead the company alongside chairman and CEO David Ellison, who remains at the helm as the deal moves toward completion.

Mattel, the American toy company behind Barbie and Hot Wheels, has named a new chief executive officer. The company confirmed the leadership change, though details about the incoming CEO and the timing of the transition remain limited in initial reports. The move draws attention to the strategic direction of one of the world's largest toy makers.

Paramount, newly enlarged through its merger with Skydance, has appointed a co-CEO to serve alongside David Ellison. The report identifies Ynon Kreiz, the former Mattel chief, as taking on the shared leadership role at the combined media company. The move signals how the merged Paramount is structuring its top management as it integrates the two businesses.

Mattel has appointed Roger Lynch as its new chief executive, succeeding Ynon Kreiz, who is leaving the toy company behind the Barbie movie and Hot Wheels brand. The announcement puts Lynch, previously known as a digital media executive, in charge as Mattel pushes to grow its entertainment and licensing business. Coverage so far focuses on the leadership change itself, with little detail yet on Lynch's strategy or Kreiz's next move.

Paramount is appointing Ynon Kreiz, the former Mattel chairman and CEO, as co-CEO ahead of the expected close of its $110 billion merger with Warner Bros. Discovery. The move signals how the combined media giant will be led once the deal completes, pairing Kreiz with existing leadership as Paramount prepares to run a far larger film, television and streaming business. Commentators are watching what a toymaker chief brings to a Hollywood studio at such a pivotal moment.

Paramount has won court approval to proceed with its deal involving Warner Bros and has named Mattel chief Ynon Kreiz as co-CEO. The dual announcements tie a major legal clearance in the media merger fight to a leadership shake-up, with Kreiz leaving the toymaker to take a top role alongside Paramount's existing leadership as the company integrates its newly approved acquisition.