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Naver's Newtokki piracy crackdown boosted webtoon sales nearly eightfold

Original: When South Korean tech giant Naver shut down the massive piracy hub Newtokki, they didn't just stop theft—they unlocked

South Korean tech company Naver shut down Newtokki, a large webtoon piracy site, and legal purchases of previously pirated titles reportedly rose by 7.9 times afterward. Commentators say the case shows that enforcement can convert users of illegal copies into paying customers, turning anti-piracy efforts into a market opportunity rather than only a protective measure.

Why now: The striking 7.9x sales increase makes the shutdown a notable data point in debates over piracy enforcement and legitimate demand.

NaverNewtokkiSouth Koreawebtoons

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Evidence

• When South Korean tech giant Naver shut down the massive piracy hub Newtokki, they didn't just stop theft—they unlocked a massive, dormant market. New purchases of previously pirated webtoons skyrocketed by 7.9x. It proves that fighting piracy isn't just about protection, but… · asiaai · 3

API: https://socialmediatrends-api.osmike.com/v1/trends/535510