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Naver's Newtokki Shutdown Boosted Webtoon Sales Sevenfold

Original: When South Korean tech giant Naver shut down the massive piracy hub Newtokki, they didn't just stop theft—they unlocked

South Korean tech company Naver shut down Newtoki, a major piracy site for webtoons, and purchases of previously pirated titles reportedly surged 7.9 times afterwards. Observers say the case shows piracy shutdowns can convert existing readers into paying customers rather than simply losing them, suggesting enforcement can unlock dormant demand in the webtoon market.

Why now: The striking 7.9x sales increase offers rare evidence that anti-piracy enforcement can grow legitimate revenue.

NaverNewtokiSouth Korea

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Evidence

• When South Korean tech giant Naver shut down the massive piracy hub Newtokki, they didn't just stop theft—they unlocked a massive, dormant market. New purchases of previously pirated webtoons skyrocketed by 7.9x. It proves that fighting piracy isn't just about protection, but… · asiaai · 3

API: https://socialmediatrends-api.osmike.com/v1/trends/535510