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Ubisoft renames Creative House 2 as Massive Entertainment
Original: Ubisoft renames Creative House 2, home of The Division, Ghost Recon and Splinter Cell, as Massive Entertainment
Ubisoft has renamed its Creative House 2 studio, the team behind The Division, Ghost Recon and Splinter Cell, as Massive Entertainment. The Swedish-based studio already carried the Massive name before the restructuring, and the move consolidates its identity under one brand. Industry watchers are weighing what the rebrand means for the future of the studio's flagship franchises.
Why now: Ubisoft is restructuring its studios amid ongoing scrutiny of the company, drawing attention to changes at teams behind major franchises.
UbisoftMassive EntertainmentThe DivisionGhost ReconSplinter Cell
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- Ubisoft renames Creative House 2, home of The Division, Ghost Recon and Splinter Cell, as Massive Entertainment · gamesindustry.biz
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