✉news CultureEntertainment first seen 3 h ago, last 53 min ago, peak #7
Ubisoft renames studio house as Massive Entertainment
Original: Ubisoft renames Creative House 2, home of The Division, Ghost Recon and Splinter Cell, as Massive Entertainment
Ubisoft has renamed its Creative House 2 studio, the unit behind The Division, Ghost Recon and Splinter Cell, as Massive Entertainment. The move consolidates the branding of one of the publisher's best-known development teams, whose projects include several of the company's flagship franchises. Games industry observers are noting the change as Ubisoft continues restructuring and streamlining its studio identities.
Why now: Ubisoft is visibly reorganising its studios, so a name change at a major franchise-holding team draws industry attention.
UbisoftMassive EntertainmentThe DivisionGhost ReconSplinter Cell
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- Ubisoft renames Creative House 2, home of The Division, Ghost Recon and Splinter Cell, as Massive Entertainment · gamesindustry.biz
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