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Ubisoft renames studio group Massive Entertainment

Original: Ubisoft Adopts Massive Entertainment as Name of Studio Group Led by Christoph Hartmann

Ubisoft has rebranded its studio group led by Christoph Hartmann under the name Massive Entertainment. The move consolidates the company's development operations under a single, better-known label, with Hartmann continuing to lead the group. The change was reported by Variety and has drawn attention from games industry watchers tracking Ubisoft's ongoing restructuring efforts.

Why now: Ubisoft is undergoing restructuring, so a high-profile rebrand of its studio group is notable industry news.

UbisoftMassive EntertainmentChristoph Hartmann

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• Ubisoft Adopts Massive Entertainment as Name of Studio Group Led by Christoph Hartmann · Variety

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