✉news CultureEntertainment first seen 3 h ago, last 34 min ago, peak #2
Ubisoft renames studio group Massive Entertainment under Christoph Hartmann
Original: Ubisoft Adopts Massive Entertainment as Name of Studio Group Led by Christoph Hartmann
Ubisoft has adopted Massive Entertainment as the new name for its studio group overseen by Christoph Hartmann. The rebrand consolidates Ubisoft's studios under a single identity, moving away from the previous Ubisoft-branded group structure. Hartmann, a longtime games executive who joined Ubisoft in 2018, continues to lead the organization, which includes studios working on some of the company's biggest franchises.
Why now: Ubisoft's corporate restructuring signals how the publisher is reorganizing its creative operations and leadership amid ongoing company-wide changes.
UbisoftMassive EntertainmentChristoph Hartmann
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