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Kellogg's changes U.K. Rice Krispies recipe, muffling the famous snap

Original: Kellogg's Rice Krispies changed its U.K. recipe, muffling its iconic snap, crackle and pop

Kellogg's has reformulated Rice Krispies for the U.K. market, and the change has made the cereal quieter — its signature snap, crackle and pop are less pronounced. The company says the new recipe reflects efforts to meet U.K. standards on ingredients and nutrition. Fans are reacting to the loss of one of the brand's most recognizable features, with the quieter cereal becoming a talking point about recipe changes to beloved products.

Why now: A beloved breakfast cereal's iconic sound has been noticeably changed, prompting reactions from nostalgic fans and media coverage

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• Kellogg's Rice Krispies changed its U.K. recipe, muffling its iconic snap, crackle and pop · CBC

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