✉news LifeFood first seen 6 h ago, last 46 min ago, peak #9

Rice Krispies recipe change dulls snap, crackle and pop in UK

Original: Kellogg's Rice Krispies changed its U.K. recipe, muffling its iconic snap, crackle and pop

Kellogg's has reformulated Rice Krispies for the U.K. market, and the change has reportedly quieted the cereal's famous snap, crackle and pop sound. The cereal giant is also facing a strike threat from workers. Food lovers and shoppers are weighing in on whether the altered recipe sacrifices the breakfast icon's signature charm.

Why now: A beloved breakfast brand altering a famous recipe naturally draws public attention and nostalgia-driven debate

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• Kellogg's Rice Krispies changed its U.K. recipe, muffling its iconic snap, crackle and pop · CBC

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