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Salesforce to acquire AI voice firm Cresta

Original: $CRM · Salesforce acquires Cresta and updates Agentforce capabilities Salesforce announced on November 2 that it signed

Salesforce announced on November 2 that it has signed an agreement to acquire Cresta, a developer of a voice-first customer experience platform. At the same time, the company unveiled expanded capabilities for its Agentforce suite, including updates to Agent Fabric, as it pushes further into AI-driven customer service tools.

Why now: The deal signals Salesforce's continued push into agentic AI and voice-based customer service, drawing attention from markets and tech watchers.

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Evidence

• $CRM · Salesforce acquires Cresta and updates Agentforce capabilities Salesforce announced on November 2 that it signed an agreement to acquire Cresta, a developer of a voice-first customer experience platform. Simultaneously, the company expanded its Agent Fabric and… · insiderpost

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