Cresta

Salesforce has agreed to acquire Cresta, a startup that builds automation tools for customer service teams, in a deal reported to be worth around $2.7 billion. The move signals Salesforce is doubling down on AI-powered service technology as competition among enterprise software vendors over customer-support automation intensifies.

Salesforce announced on November 2 that it has signed an agreement to acquire Cresta, a developer of a voice-first customer experience platform. At the same time, the company unveiled expanded capabilities for its Agentforce suite, including updates to Agent Fabric, as it pushes further into AI-driven customer service tools.

Salesforce has agreed to acquire Cresta, a startup that builds AI tools for customer service and contact centers, in a deal valued at $2.7 billion. The Information reported the acquisition exclusively. The move signals Salesforce's continued push to fold AI-powered customer engagement technology into its CRM platform as competition over enterprise AI offerings intensifies.

Salesforce has agreed to acquire Cresta, a startup specialising in voice-based artificial intelligence, for $2.7 billion. The deal signals Salesforce's continued push into AI as it looks to add conversational and voice capabilities to its customer-service and sales products. The acquisition, first reported via deal-tracking data, positions Cresta's technology alongside Salesforce's growing AI portfolio.

Salesforce has agreed to acquire Cresta, a startup specialising in AI tools for customer service and contact centres, for roughly $2.7 billion, according to a report by The Information. The deal would fold Cresta's real-time agent-assistance technology into Salesforce's service software portfolio, expanding its position in AI-driven customer support.