✉news BusinessStartups first seen 1 d ago, last 12 h ago, peak #2
Salesforce to buy AI customer service startup Cresta for $2.7 billion
Original: Salesforce to buy customer service automation startup Cresta for reported $2.7B
Salesforce has agreed to acquire Cresta, a startup that builds automation tools for customer service teams, in a deal reported to be worth around $2.7 billion. The move signals Salesforce is doubling down on AI-powered service technology as competition among enterprise software vendors over customer-support automation intensifies.
Why now: A major enterprise software company making a large AI acquisition is significant news for the tech and startup sectors.
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