✉news BusinessStartups first seen 3 d ago, last 2 d ago, peak #3
Salesforce to Acquire AI Startup Cresta for $2.7 Billion
Original: Exclusive: Salesforce Acquires Startup Cresta for $2.7 Billion
Salesforce has agreed to acquire Cresta, a startup that builds AI tools for customer service and contact centers, in a deal valued at $2.7 billion. The Information reported the acquisition exclusively. The move signals Salesforce's continued push to fold AI-powered customer engagement technology into its CRM platform as competition over enterprise AI offerings intensifies.
Why now: The large price tag and Salesforce's aggressive AI acquisition strategy make the deal major news in tech and startup circles.
SalesforceCrestaThe Information
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- Exclusive: Salesforce Acquires Startup Cresta for $2.7 Billion · The Information
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