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P&G drops Braun IPL device claims after Italian antitrust probe

Original: Procter & Gamble drops claims on Braun IPL device following Italian competition authority investigation

Procter & Gamble has withdrawn advertising claims for its Braun IPL hair removal device following an investigation by Italy's competition authority, the AGCM. The watchdog examined whether the marketing claims for the device were misleading. The company will no longer make the contested claims, resolving the regulator's concerns in a case with wider implications for beauty device advertising standards.

Why now: The Italian competition authority's investigation into potentially misleading claims pushed P&G to withdraw its marketing statements, drawing attention to advertising rules in the beauty sector.

Procter & GambleBraunItalian competition authority (AGCM)Italy

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• Procter & Gamble drops claims on Braun IPL device following Italian competition authority investigation · cosmeticsbusiness.com

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