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P&G drops Braun IPL device claims after Italian probe
Original: Procter & Gamble drops claims on Braun IPL device following Italian competition authority investigation
Procter & Gamble has withdrawn advertising claims for its Braun IPL hair removal device after an investigation by Italy's competition authority. The authority, AGCM, had been examining the marketing claims made about the product, and P&G has now dropped them. The move highlights growing regulatory scrutiny of beauty device advertising across Europe.
Why now: Regulators and consumers are increasingly focused on whether beauty product marketing claims can be substantiated.
Procter & GambleBraunItalian competition authority (AGCM)
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- Procter & Gamble drops claims on Braun IPL device following Italian competition authority investigation · cosmeticsbusiness.com
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