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Inside the Cult of CrossFit
The New York Times has published a piece examining CrossFit, taking a closer look at the fitness brand's devoted following and the intense community culture that surrounds it. The article, filed under books, explores how the workout programme inspires near-devotional loyalty among members while drawing criticism for its demanding ethos.
Why now: A high-profile New York Times feature on CrossFit's community and culture is driving fresh attention to the fitness brand.
Evidence
- Inside the Cult of CrossFit · The New York Times
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