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Magnite opens Samsung, iHeartMedia and DIRECTV ad inventory to AI buying agents

Original: FYI: AI buying agents gain Samsung, iHeartMedia and DIRECTV ad space via Magnite: Pause screens, TV home screens, podcas

Ad tech firm Magnite is making Samsung TV pause and home screens, DIRECTV inventory, iHeartMedia podcasts and local radio stations available to AI-powered agency buying tools through its Magnite Orchestration platform. The move brings connected TV and audio formats into automated programmatic workflows. Industry observers note that no fees or volume figures have been disclosed, leaving questions about actual adoption and spending.

Why now: The ad industry is closely watching how AI agents gain access to premium TV and audio ad inventory.

MagniteSamsungiHeartMediaDIRECTV

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Evidence

• FYI: AI buying agents gain Samsung, iHeartMedia and DIRECTV ad space via Magnite: Pause screens, TV home screens, podcasts and local stations now reach agency buyers inside Magnite Orchestration, yet no fees or volumes appear. Who is buying? https://… · ppcland · 2

API: https://socialmediatrends-api.osmike.com/v1/trends/399293