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iHeartMedia
Trends
- 1Magnite opens Samsung, iHeartMedia and DIRECTV ad inventory to AI buying agents●FYI: AI buying agents gain Samsung, iHeartMedia and DIRECTV ad space via Magnite: Pause screens, TV home screens, podcas
Ad tech firm Magnite is making Samsung TV pause and home screens, DIRECTV inventory, iHeartMedia podcasts and local radio stations available to AI-powered agency buying tools through its Magnite Orchestration platform. The move brings connected TV and audio formats into automated programmatic workflows. Industry observers note that no fees or volume figures have been disclosed, leaving questions about actual adoption and spending.
- 2
Women's sports are being discussed as a growth story that extends beyond competition itself, touching investment, media coverage, fandom and commercial opportunity. Commentary from iHeartMedia frames the moment as a turning point, arguing that the future of women's athletics lies in building a broader cultural and business ecosystem rather than simply expanding leagues and schedules.