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The Business Behind Matcha
Matcha is more than a trendy drink, it is a growing business. Japanese green tea producers, cafés and global brands have turned the powdered tea into a high-value export, with demand rising across coffee shops and health products worldwide. Limited supply in Japan and premium pricing are part of the story driving renewed attention to the economics of matcha.
Why now: Matcha's surge in global popularity has made its supply chains, pricing and profitability a hot business topic.
matchaJapangreen tea producers
Evidence
- The Business Behind Matcha · The Commentator
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