search
matcha
Trends
- 1Aston Martin F1 team partners with Austin matcha café ahead of US Grand Prix●Aston Martin Aramco F1 Team (@AstonMartinF1): Meet Tiffany and Aaron, F1 fans who are bringing Austin together through M
Aston Martin's Aramco F1 team is spotlighting Tiffany and Aaron, two Austin fans who founded Mori Matcha, a café aimed at building community and connection in the city. The team says it is joining their community this week to celebrate, tying the collaboration to the Formula 1 race weekend in Austin.
- 2
Matcha is more than a trendy drink, it is a growing business. Japanese green tea producers, cafés and global brands have turned the powdered tea into a high-value export, with demand rising across coffee shops and health products worldwide. Limited supply in Japan and premium pricing are part of the story driving renewed attention to the economics of matcha.