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NHK returns to door-to-door sales to grow subscriptions

Original: Japan's public broadcaster NHK is going back to the sales tactic of home visits across major cities, including Tokyo, to

Japan's public broadcaster NHK is reviving home visits as a sales tactic across major cities including Tokyo, aiming to sign up new subscribers as it struggles to retain and expand its paying audience. The move marks a return to an old-fashioned method for a broadcaster facing continued pressure on its subscription base.

Why now: NHK's struggle to retain subscribers is prompting a notable return to traditional door-to-door sales tactics.

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Evidence

• Japan's public broadcaster NHK is going back to the sales tactic of home visits across major cities, including Tokyo, to grow subscriptions as it struggles to retain and increase its subscriber base. https://www. japantimes.co.jp/business/2026… · thejapantimes · 3

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