Mmastodon BusinessBusiness first seen 7 d ago, last 6 d ago, peak #5
NHK returns to door-to-door sales to grow subscriptions
Original: Japan's public broadcaster NHK is going back to the sales tactic of home visits across major cities, including Tokyo, to
Japan's public broadcaster NHK is reviving home visits as a sales tactic across major cities including Tokyo, aiming to sign up new subscribers as it struggles to retain and expand its paying audience. The move marks a return to an old-fashioned method for a broadcaster facing continued pressure on its subscription base.
Why now: NHK's struggle to retain subscribers is prompting a notable return to traditional door-to-door sales tactics.
Rank over time, top of the chart is #1. 3 snapshots from 7 d ago to 6 d ago.
Evidence
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