✉news BusinessRetail first seen 6 h ago, last 6 h ago, peak #35
Cotswold Outdoor expands in-store retail media with Broadsign and IUF
Original: Cotswold Outdoor Group expands its retail media strategy into stores with Broadsign and IUF
Cotswold Outdoor Group is extending its retail media strategy into physical stores through partnerships with Broadsign and IUF. The move brings digital advertising and targeted retail media capabilities inside its shops, allowing the outdoor retailer to monetise in-store screens and reach customers at the point of purchase, following the broader industry shift of retail media networks beyond online channels.
Why now: Retail media is one of the fastest-growing areas of advertising, and retailers extending it into physical stores is drawing industry attention.
Cotswold Outdoor GroupBroadsignIUF
Evidence
- Cotswold Outdoor Group expands its retail media strategy into stores with Broadsign and IUF · MarketScale
API: https://socialmediatrends-api.osmike.com/v1/trends/1634559