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- 1Cotswold Outdoor expands in-store retail media with Broadsign and IUF●Cotswold Outdoor Group expands its retail media strategy into stores with Broadsign and IUF
Cotswold Outdoor Group is extending its retail media strategy into physical stores through partnerships with Broadsign and IUF. The move brings digital advertising and targeted retail media capabilities inside its shops, allowing the outdoor retailer to monetise in-store screens and reach customers at the point of purchase, following the broader industry shift of retail media networks beyond online channels.
- 2Broadsign to power Cotswold Outdoor retail media network●Broadsign powers Cotswold Outdoor retail media network
Broadsign has been selected to power Cotswold Outdoor's retail media network, providing the technology behind digital advertising screens across the outdoor retailer's stores. The deal places Broadsign's ad management platform at the centre of Cotswold Outdoor's push into in-store retail media, a fast-growing channel as brands chase shoppers at the point of purchase. Details on rollout scale and advertising partners were not given.
- 3Cotswold Outdoor Group Extends Retail Media Into Stores●Cotswold Outdoor Group Expands Retail Media Strategy to In-store with Broadsign and IUF
Cotswold Outdoor Group is expanding its retail media strategy beyond online channels into its physical stores, partnering with ad-tech firm Broadsign and IUF to power in-store digital advertising. The move allows the outdoor retailer to sell screen-based ad space to brands inside its shops, joining a growing number of retailers turning store networks into media businesses.