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Tesla renames Full Self-Driving to Assisted Driving in Europe

Original: Tesla renames 'Full Self-Driving' to 'Assisted Driving' in Europe as it chases clearance for software

Tesla has rebranded its 'Full Self-Driving' software as 'Assisted Driving' across Europe as the company seeks regulatory clearance for the system in the region. The rename reflects European regulators' stricter stance on driver-assistance claims, since the software still requires active driver supervision and does not make vehicles fully autonomous.

Why now: The name change signals Tesla adapting its marketing to European regulatory demands as it pursues approval for the software.

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