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Tesla renames Full Self-Driving to Assisted Driving in Europe

Original: Tesla renames 'Full Self-Driving' to 'Assisted Driving' in Europe as it chases clearance for software

Tesla has rebranded its 'Full Self-Driving' software as 'Assisted Driving' across Europe while it seeks regulatory approval to expand the system there. The name change acknowledges that the driver-assistance feature still requires active supervision and is not fully autonomous. It also aligns with European regulators' long-standing criticism that the original branding overstated the technology's capabilities, as Tesla pushes for clearance to release the software in the region.

Why now: Tesla is seeking European regulatory clearance for the software, making the rebrand timely news.

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