GgoogleIT first seen 1 d ago, last 1 d ago, peak #5

Amazon's new Alexa tablets drop Fire branding

Original: tablet

Amazon has launched a new line of tablets branded around Alexa rather than the Fire name, and Ars Technica reports the devices are now closer to standard Android than previous Fire models. The change has drawn attention from tech commentators, with readers in Italy and India also searching for details about the rebranded devices.

Why now: Amazon's rebranding of its Fire tablets under the Alexa name is fresh news that tech readers are actively looking up.

AmazonAlexaFire tabletsArs Technica

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Evidence

• Amazon’s new Alexa Tablets drop the Fire branding but are more Android than ever · Ars Technica

Elsewhere

• GgoogleIN #10 · 1 d ago

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