GgoogleIT first seen 3 d ago, last 1 d ago, peak #3

Amazon drops Fire branding from new Alexa tablets

Original: tablet

Amazon has launched a new line of tablets under the Alexa name, dropping the long-standing Fire branding. According to Ars Technica, the devices are now more Android than ever, moving closer to standard Android software while keeping Alexa integration at the centre of the experience. The rebrand marks a notable shift in Amazon's hardware strategy.

Why now: Amazon's rebranding of its tablet line and shift toward Android is new and notable tech news

AmazonAlexaArs Technica

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Evidence

• Amazon’s new Alexa Tablets drop the Fire branding but are more Android than ever · Ars Technica

Elsewhere

• GgoogleIN #10 · 3 d ago

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